Ending what has to have been the stupidest scandal in recent history, the video of LeBron James being dunked on has finally been leaked on the internet. And I have to say, WHAAAAAAAAAAAAAAAAAA?!?!?!?!?!?
That was what all the hubbub was about? Jordan Crawford -- not LeBron's man, by the way -- drives, goes up for a dunk, LeBron's a little late rotating over, and the kid dunks it. It's not like LeBron was standing between him and the hoop, jumped, and the kid smashed it on his head. I don't even know if I'd call what happened getting "dunked on". It was that benign.
Why Nike and/or LeBron made this into an international incident, I have no idea. If this thing had just popped up on the internet without the preceding brouhaha, my guess is 99% of basketball fans would have never even heard of it, and those that had and then bothered to watch it wouldn't have given it a second thought. Instead, 99% of the people on the planet have heard LeBron got dunked on and that he was so embarassed/insecure that he actually had all tapes of it confiscated. And now, a tremendously small percentage of them will actually watch the play, or ever see how run-of-the-mill it really is. Instead most will just imagine the second coming of Scottie Pippen-vs.-Patrick Ewing.
Just a huge miscalculation on behalf of Nike and LeBron, as instead of defusing any story they created one that was infinitely larger. They have turned a minor embarrassment into a major headache, and added even more fuel to the LeBron-is-overrated fire. Look, I understand LeBron is a cottage industry. But that's doesn't mean he should shit a brick any time someone briefly gets the better of him on the basketball court.
July 23, 2009
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