July 23, 2009

LeBron L'erreur

Ending what has to have been the stupidest scandal in recent history, the video of LeBron James being dunked on has finally been leaked on the internet. And I have to say, WHAAAAAAAAAAAAAAAAAA?!?!?!?!?!?

That was what all the hubbub was about? Jordan Crawford -- not LeBron's man, by the way -- drives, goes up for a dunk, LeBron's a little late rotating over, and the kid dunks it. It's not like LeBron was standing between him and the hoop, jumped, and the kid smashed it on his head. I don't even know if I'd call what happened getting "dunked on". It was that benign.

Why Nike and/or LeBron made this into an international incident, I have no idea. If this thing had just popped up on the internet without the preceding brouhaha, my guess is 99% of basketball fans would have never even heard of it, and those that had and then bothered to watch it wouldn't have given it a second thought. Instead, 99% of the people on the planet have heard LeBron got dunked on and that he was so embarassed/insecure that he actually had all tapes of it confiscated. And now, a tremendously small percentage of them will actually watch the play, or ever see how run-of-the-mill it really is. Instead most will just imagine the second coming of Scottie Pippen-vs.-Patrick Ewing.

Just a huge miscalculation on behalf of Nike and LeBron, as instead of defusing any story they created one that was infinitely larger. They have turned a minor embarrassment into a major headache, and added even more fuel to the LeBron-is-overrated fire. Look, I understand LeBron is a cottage industry. But that's doesn't mean he should shit a brick any time someone briefly gets the better of him on the basketball court.

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